Mexican companies partner Force India for home race
Sahara Force announced announce that B×+ and Cementos Fortaleza have joined as team partners for this weekend’s Mexican Grand Prix. B×+ is a financial services organisation headquartered in Mexico City, offering banking services and solutions to a range of businesses and individuals across Mexico.
Cementos Fortaleza is part of Elementia, a construction materials company that offers a unique platform to add value to the different stages of the construction process through recognizable brands within the sector and an extensive distribution network.
Dr Vijay Mallya, Team Principal and Managing Director of Sahara Force India: “We are very happy to have the support of yet another well-known Mexican brand ahead of what promises to be one of the most exciting races of the season. B×+ have seen just how much enthusiasm there is throughout Mexico for our sport and recognise the power of Formula One as a way of driving brand awareness. We thank them for being part of our journey and will do our utmost to give them a special result to celebrate on Sunday evening.”
and added: “It is a pleasure to be able to welcome Cementos Fortaleza to the Sahara Force India family. The Mexican Grand Prix is not only a great sporting occasion for the country, but also a chance for this proud nation to display its economic and technological prowess. Cementos Fortaleza plays a big role in this process and, like us, continuously strives for innovation. We’re looking forward to a successful relationship as we celebrate this great weekend in Mexico City.”
Tomás Ehrenberg Aldford, B×+ Financial Group CEO: “It is a privilege for to be part of Formula One’s return to Mexico after 23 years by partnering with Sahara Force India Formula One Team. Having a high-profile World Championship in our country is not only positive for Mexico’s reputation as a venue for sporting events; it also brings financial benefits through attracting investments that trigger further economic activity. According to financial analysts, the economic benefit will be around USD$400 million, generating 18,000 direct and indirect jobs and attracting around 300,000 visitors of different nationalities. México is increasingly positioning itself as an excellent option for financial investments and tourism, and this is one of the reasons why B×+ decided to support Sahara Force India in Mexico.”
B×+ is a financial institution that, since its foundation, has worked hard to become the best strategic partner for its clients, shareholders and collaborators. B×+ is focused on providing simple solutions to complex banking challenges. Our business is based on attracting loans, leasing, and devising market strategies that serve families, businesses and the agribusiness sector. In 2015, B×+ started an ambitious growth plan aimed at increasing three times its assets through the opening of 50 branches, as well as developing innovative products and services, with special focus on electronic banking.